GeoConquest =

To successfully use unmanned drones (or mobile digital devices) to target unsuspecting civilians (or shoppers) entering enemy territory (your competitors’ GeoFenced locations).

Verve claims a 30% higher click-through rate from GeoConquesting than standard GeoFencing, based on a study of 17 campaigns on Mother’s Day.

Verve CEO Tom MacIssac told Mediapost, “The one big theme from this research is that if you’re going to target users near your own stores … it’s really effective to also target people who are near your competitor’s stores,”  While Verve advertisers have embraced geo-fencing for their own stores, they’re not typically pairing that activity with putting up a geo-fence around rival outlets.