Tag Archives: Next-Generation Content

Portland’s Oregonian Shifts to a Digital-First Newspaper Model

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oregonian-logo2 (1)Advance Newhouse will shift another of its daily newspapers to a new digital-first publishing model starting October 1, 2013.

According to company statements, two new companies will be formed:

The Oregonian Media Group will publish The Oregonian (and its related print products) will operate OregonLive.com.  This new, digitally-focused media company will expand news and information products in Oregon and Southwest Washington using about 90 reporters, the same number as today.

Home delivery will be Wednesday, Friday, and Sunday, plus a “bonus” edition will be delivered Saturday with have news and a strong emphasis on sports content, along with classified advertising. [I wonder if this is a total market product with inserts, but the reports were not clear.]  Home delivery subscribers that choose the three-day subscription option will also have access to a digital edition seven days a week. The Oregonian still will be published and sold daily, and OregonLive.com will be updated throughout the day.

Advance Central Services Oregon will be a shared-services company providing production, circulation, IT, purchasing and human resources to the OMG as well as other companies.

With this new model, The Oregonian will be profitable again this year, the company said.

The Rebirth of U.S. News and World Report…The Numbers…

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usnewsHow do you remake an 80-year old money-losing magazine?

Take a look at U.S. News & World Report.

From almost 80 years as the #3 newsweekly, with right-of-center politics, and slipping into losses 2006 to 2008.  Peak circulation was 2.5 million.

To today:  Just the rankings –

  • Revenue over $40 million, several million in profit in 2012, and possibly $10 million in 2013.
  • 20 million monthly unique visitors.
  • 130 journalists, staffers and producers. There are an additional 40 or so employees on the business side.
  • Revenue mix —
    • 20% from search for cars, hospitals, etc.
    • 30% online display advertising
    • 15% licensing the U.S. News “best of” badge
    • 35% from a hodgepodge of joint ventures, partnerships and digital products, including its Compass search engine that helps customers explore in detail a college or a hospital, an online store with e-books on the rankings, conferences such as the upcoming “Hospital of Tomorrow” conference.

Read more from the Washington Post.

This is Digital First, at the Financial Times

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financial times

Based on the calculations below, for the Financial Times, digital leads print in

  1. Paid subscribers
  2. Total Revenues
  3. Revenue per subscriber.

“The number of readers subscribing to FT.com increased 18% in the year to 31 December 2012 to almost 316,000, bringing the total circulation of the Financial Times to 602,000. It said 15% of these subscriptions had come from mobile which accounts for 30% of all traffic.”   Source of quote:  http://www.guardian.co.uk/media/2013/feb/25/pearson-ft-sale-digital-subscriptions

Digital Revenues:

ft digital pricine

316,000 @ $446/year is $141 million from digital

Print Revenues:

 ft print pricing

286,000 @$339/year is $97 million from print.

Digital revenues are 59% of total revenues, excluding any impact of discounting or single copy sales.

This is digital first.