GeoConquest

GeoConquest =

To successfully use unmanned drones (or mobile digital devices) to target unsuspecting civilians (or shoppers) entering enemy territory (your competitors’ GeoFenced locations).

drone

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Verve claims a 30% higher click-through rate from GeoConquesting than standard GeoFencing, based on a study of 17 campaigns on Mother’s Day.

Verve CEO Tom MacIssac told Mediapost, “The one big theme from this research is that if you’re going to target users near your own stores … it’s really effective to also target people who are near your competitor’s stores,”  While Verve advertisers have embraced geo-fencing for their own stores, they’re not typically pairing that activity with putting up a geo-fence around rival outlets.

 

 

ReachLocal Adds Retargeting for SMBs

ReachLocal is getting nice traction with its one-stop approach for small businesses to advertise on the web.  MediaPost reports today that ReachLocal is launching a new retargeting platform to bring more advanced tactics to its small business customer.  With 2012 revenues expected to be $450 million (and adjusted EBITDA of around $20 million), ReachLocal is the leading pureplay today in local advertising.