Increasingly, major brands like Vicks and Nestlé are using location-based marketing platforms to help direct consumers where to buy their products.
Here from Streetfight are five platforms for brands a way to take advantage of location-based services technology .
1. JiWire’s Compass: Brands such as Clinique, Bobbi Brown Cosmetics, and Jeep utilize real-time product availability data to point consumers toward local retailers that currently have their products in stock.
2. Point Inside: Sprint, Clear Channel, and Meijer use indoor mapping technology to identify consumers’ “micro-locations” inside stores.
3. inMarket: Coca-Cola, Levi’s, Nestlé, and Unilever has used inMarket apps CheckPoints, Extra! Extra!, and List Bliss to target geographic regions, specific retail chains, or individual stores.
4. Swirl: The Swirl mobile app lets consumers “follow” their favorite brands and notifies them when they’re close to retailers like Nordstrom, Macy’s, and Old Navy having sales.
5. Foursquare: Marketers like MTV, Bravo, and People have their own “brand pages” with content and location tips.
Local content and ad delivery continue to get smarter with more context around people, places and how they’re connected, says