Cole’s Mills, New York

When I moved to Carmel, NY in the early days of Covid-19, in the Town of Kent, I discovered that my house was part of a large tract of land that was part of a colonial village, Cole’s Mills, founded in 1747.  It was obliterated when the Carmel Dam turned the adjacent West Branch of the Croton River into a reservoir, and the only trace was on old maps and in library archives.  A year ago I began an effort to install a historical marker just a few steps from my house, and made presentations to the Kent Board, Kent Historical Society, and completed a successful fundraising effort.  Today, along with more than a dozen members of the Cole Family, the marker was unveiled.  

I also created a Wikipedia page:  https://en.wikipedia.org/wiki/Coles_Mills,_New_York.  Some highlights:

Cole’s Mills was settled by Elisha Cole in 1747. Elisha and his wife Hannah Smalley, both Wampanoag Native Americans, moved from Harwich, MA on Cape Cod.  They built a grist mill at the outlet of Barrett Pond into the West Branch of the Croton River in 1748. A carding mill, saw mill, and school house were added in subsequent years. Elisha and his sons were members of the 7th Regiment of the Dutchess County Militia, under Colonel Henry Ludington, during the American Revolutionary War. The land was leased from Mary Philipse Morris, confiscated after the Battles of Saratoga by the Commissioners of Forfeiture, and sold back to the tenants in 1782.

In 1888, NYC purchased the land and water rights of Cole’s Mills from members of the Cole family. By 1890, work had begun on Reservoir D, now known as the West Branch Reservoir.  Building the West Branch Reservoir required clearing Cole’s Mills and the nearby basin of buildings and vegetation, relocating Dickson Road (now Dixon Road) over a new bridge at Cole’s Mills, and building an 1,800-foot causeway, now part of New York State Route 301, which runs above the reservoir. The reservoir was put in service in late 1895 and construction completed in 1896. Cole’s Mills was fully submerged when the dam was completed and the reservoir was filled.

The incursion by New York City and its reservoirs destroyed the hamlet of Cole’s Mills and reshaped the physical and cultural landscape of the town of Kent.  Prior to the reservoirs, Kent had ninety-four farms, with 7,952 acres of cultivated land. A rural landscape of mills and dairy farms was transformed back into forest dotted by homes at a safe distance from the waterways. The NYC Department of Public Works targeted health “nuisances” throughout Kent beginning in 1893. Cole’s Mills was called an example of “the worst case of several here” with a house and mill in close contact with the water. Local residents were cast as villains and farmlands were sold off at discount rates. Putnam County’s center of commerce shifted from Kent to Brewster, and a planned railroad was rerouted from Boyd’s Corner and Cole’s Mills to Brewster.

Cole’s Mills and its 150 years of history was erased by the NYC reservoir system.  This marker is one way to revive its memory and celebrate Kent’s long history of patriotism and essential contribution to New York City’s world class water system.

GeoDisrupting Commerce: IoT, Beacons, Robots

GeoDisrupting Commerce: Iot, Beacons, Robots

retail-iot-market-map

 

These are the top companies bridging the physical and digital worlds, based on CB Insights.

Company Chart

Retail IoT Company List
Company Category Select Investors
Hiku At-Home Shopping Buttons Otter Rock Capital, Plug and Play Accelerator, Firsthand Technology Value Fund
Kwik At-Home Shopping Buttons Norwest Venture Partners, NFX Guild
Crowder Beacon Analytics And Marketing Wearable IoT World Labs
Estimote Beacon Analytics And Marketing Bessemer Venture Partners, Innovation Endeavors
Footmarks Beacon Analytics And Marketing Commerce.Innovated
Freedom Smart Labs Beacon Analytics And Marketing Kapil Goel
Kimetric Beacon Analytics And Marketing Microsoft Ventures Accelerator
Minodes Beacon Analytics And Marketing MarketTech
Monolith Beacon Analytics And Marketing Startup Wise Guys
Movvo Beacon Analytics And Marketing Caixa Capital
Proxidyne Beacon Analytics And Marketing Undisclosed
Radius Networks Beacon Analytics And Marketing Core Capital Partners, Contour Venture Partners
Resun8 Beacon Analytics And Marketing Undisclosed
Sensorberg Beacon Analytics And Marketing WestTech Ventures, Berlin Technologie Holdings
Swirl Networks Beacon Analytics And Marketing Twitter Ventures, Longworth Venture Partners, Softbank Capital
Euclid Analytics Beacon- And Sensor-Based Analytics Harrison Metal, NEA, Benchmark
Innorange Beacon- And Sensor-Based Analytics Undisclosed
Measurence Beacon- And Sensor-Based Analytics Undisclosed
RetailNext Beacon- And Sensor-Based Analytics August Capital, Commerce Ventures, Nokia Growth Partners, StarVest Partners
Scanalytics Inc. Beacon- And Sensor-Based Analytics Wearable IoT World Labs
Tamecco Beacon- And Sensor-Based Analytics Yume no Machi SoZo Iinkai
Torch Beacon- And Sensor-Based Analytics Target Accelerator Program
VideoMining Beacon- And Sensor-Based Analytics Ben Franklin Technology Partners
Viewsy Beacon- And Sensor-Based Analytics Qualcomm Ventures, Kima Ventures
Walkbase Beacon- And Sensor-Based Analytics SBT Venture Capital
Aislelabs Beacon-Based Marketing Salesforce Ventures, Rho Ventures
Beabloo Beacon-Based Marketing Baozun
Bfonics Beacon-Based Marketing Undisclosed
Blue Bite Beacon-Based Marketing Undisclosed
ConnectQuest (CQ) Beacon-Based Marketing Undisclosed
Ebizu Beacon-Based Marketing Cradle Fund
Ifinity Beacon-Based Marketing SpeedUp Venture Capital Group
Shelfbucks Beacon-Based Marketing Capital Factory
Aisle411 Indoor Mapping Cultivian Ventures, St. Louis Arch Angels
Cartogram Indoor Mapping Undisclosed
Indoora Indoor Mapping Startupbootcamp Smart Transportation & Energy
Cosy Inventory Tracking 500 Accelerator
QueueHop Inventory Tracking Y Combinator
Carttronics Loss Prevention Undisclosed
Gatekeeper Systems Loss Prevention Undisclosed
Fellow Robots Service Robots HAX, Crowdfunder
Simbe Robotics Service Robots HAX
Oak Labs Smart Dressing Rooms Wing Venture Capital, R/GA Accelerator

 

Why SMB Digital Marketing is a Huge Opportunity

Hard to believe, but 63% of local businesses still have no website, despite the evidence that 88% of local mobile searches for a business result in a visit or call to that store in the next 24 hours.  And 25% of local businesses don’t show up at all in search results.  While there are now a glut of competitors, SMB digital marketing is still a huge opportunity.  This infographic from Marketecture has the data and sources.

SmallBusiness_Infographic

GeoIntent: Going to Where the Puck Will Be

GeoDisruption

reposted from Streetfight

BY JASON E. KLEIN

04 SEPTEMBER 2013

In my last column for Street Fight, How the GeoWeb Will Change Consumer and Business Behavior, I talked about how location-based technologies will continue to be a dislocating force across B2B, B2C, and C2C Markets.  So what can make a business geo-disruptive?  Beyond location awareness, it is far more important to know where a person is headed and his needs and wants at the destination.  Let’s call this “GeoIntent.”

Consider OpenTable, the dining reservation booking engine. It’s an excellent example of a multi-platform application that requires users to express their intent for dining — in terms of travel distance, timing, type of cuisine, and potentially many other factors. OpenTable is opt-in, and the user readily volunteers his geo-intent in as much detail as he or she is willing to share. While restaurants may dislike splitting a booking fee with OpenTable, isn’t this better than a world where geo-intent is unknown, and mobile devices are bombarded with tiny, irrelevant banner ads when you are within range of a seemingly clueless advertiser?

For the geo and mobile world to move towards its promise, web designers should be focusing more on creating engaged, opt-in behavior, and gaining robust information on GeoIntent.  With better information on geo-intent, solutions can be well targeted, and privacy concerns are more likely to fade.

I recently came across a very clever early stage company called Transit Chatter that’s a wonderful illustration of using predictive analytics to determine geo-intent. Transit Chatter is designed to be the app for everyone riding the Chicago Transit system, which, unlike New York, has most of its riders above ground getting a live mobile signal. The app knows where you are going and when you will get there, and provides timely information and advertising based on this geo-intent. Plus, it reaches commuters when they are highly likely to be engaged in their mobile devices, without a TV in the background. Once the commuter is disembarking from the train or bus, and caught in the rush of the crowd, it’s too late.

Waze, the Israeli crowd-sourced navigation app that Google just purchased for $966 million, also has real-time information on where you are headed, but an engaged mobile user on a traditional mobile device should not be in the driver’s seat of a moving vehicle. There is geo-intent in the app, but engagement at the wrong time can be life-threatening. Waze, of course, offers other advantages to Google in terms of keeping its geo-data robust, and Google wants to replace human drivers anyway.

Other notable examples of geo-intent include weather.com, which elicits information on your destination and activities, and, of course, numerous travel sites.  All these companies are a great example of Wayne Gretzky’s advice: “Skate to where the puck is going to be, not where it has been.”

The risk of focusing myopically on where the puck, or an individual, is at a particular moment, is that by the time you message gets there, it’s marginally relevant at best, annoying and creepy at worst. Poorly targeted mobile ads, particularly ones that are supposedly more clever and disruptive, are the enemy of enterprises that relay on consumer’s opting in to truly useful geo-applications.

One final note, congratulations to Jumptap, cited in my last column as strong “geo-infrastructure” provider who offers marketers new ways to make location relevant, which was sold to Millennial Media in a deal valued up to $225 million in August.

JEK Goodman Headshot Compressed SquareJason E. Klein is the founder/CEO of On Grid Ventures, an investment and advisory firm focused on the startup and reinvention of businesses capitalizing on digital and location-based technologies.  Follow him on twitter @JKNews.

GeoConquest

GeoConquest =

To successfully use unmanned drones (or mobile digital devices) to target unsuspecting civilians (or shoppers) entering enemy territory (your competitors’ GeoFenced locations).

drone

look up
 

 

 

 

 

 

 

Verve claims a 30% higher click-through rate from GeoConquesting than standard GeoFencing, based on a study of 17 campaigns on Mother’s Day.

Verve CEO Tom MacIssac told Mediapost, “The one big theme from this research is that if you’re going to target users near your own stores … it’s really effective to also target people who are near your competitor’s stores,”  While Verve advertisers have embraced geo-fencing for their own stores, they’re not typically pairing that activity with putting up a geo-fence around rival outlets.

 

 

Using Location to Book Local SMB Services

Location is a key factor in booking local SMB services, and these transaction will increasingly move from offline to online.  Streetfight profiles today 6 early stage companies pursuing this vision.Westchester_Chappaqua1-527x375

  1. MyTime takes up to 40% of bookings made through its platform, focusing on filling up slow times of the day for merchants.
  2. ClubLocal takes 20-30% of bookings, and pre-screens merchants before listing.
  3. Booker is appointment scheduling software.
  4. YourMechanic books auto mechanics to come to your driveway.
  5. Thumbtack is a bidding platform for homeowners to get help with local handyman
  6. Redbeacon, now owned by Home Depot, is a booking platform for all those workmen in overalls in Home Depot every day to get jobs with consumers who need help.

More here.

Five Geo-Marketing Platforms for National Brands

Increasingly, major brands like Vicks and Nestlé are using location-based marketing platforms to help direct consumers where to buy their products.

Here from Streetfight are five platforms for  brands a way to take advantage of location-based services technology .

1. JiWire’s Compass: Brands such as Clinique, Bobbi Brown Cosmetics, and Jeep utilize real-time product availability data to point consumers toward local retailers that currently have their products in stock.

2. Point Inside: Sprint, Clear Channel, and Meijer use indoor mapping technology to identify consumers’ “micro-locations” inside stores.

3. inMarket: Coca-Cola, Levi’s, Nestlé, and Unilever has used inMarket apps CheckPointsExtra! Extra!, and List Bliss to target geographic regions, specific retail chains, or individual stores.

4. Swirl: The Swirl mobile app lets consumers “follow” their favorite brands and notifies them when they’re close to retailers like Nordstrom, Macy’s, and Old Navy having sales.

5. Foursquare: Marketers like MTV, Bravo, and People have their own “brand pages” with content and location tips.

 

GeoStartup Placed hits the 1 Billion Mark

Placed, a Seattle-based startup, is building one of the largest location-based databases around.

In July I noted that Placed is collecting 400 data points from 300 million locations (per CEO David Shim, as reported by Derrick Harris from GigaOM), i.e., a dataset of 120 billion elements each time it is updated.  Impressive!

Devindra Hardawar from Venturebeat reported in August 2012 that Placed recorded 1 billion data elements in 60 days, which says that Placed may have a long way to go to execute its plan.  In fact, at the current rate the Placed database would be completed by 2032.

In any event, Placed is up to something very intriguing, since it’s one of a few companies that are both “cleaning” location data (to fill out holes where GPS coordinate data is lacking) and adding a robust set of interpretative data (demographics, velocity, location characteristics, etc.) to enable marketers to have actionable intelligence.

In October 2012 the company launched Placed Panels to enable businesses to recruit their own “panels” of consumer participants to gather location data around their own unique interests.