Deseret Digital CEO Clark Gilbert, at the Borrell conference this week, laid down the gauntlet in new metrics for newspaper companies:

Illustration from cityweekly.net

• Media companies should get 25% of their total ad revenue from digital.

• 45% of revenue should come from “digital services,” including e-commerce.  {side note:  check out 72Lux and WSJSelect for some new developments}.

• Clark said McClatchy Co. is over 20% of ad revenues from digital, The New York Times is over 30%, and Gannett Co. was 33%.

More here:  http://www.netnewscheck.com/article/24805/deseret-throws-down-digital-gauntlet-nos