E-commerce solutions which enable better consumer discovery, make shopping fun and worthwhile, and improve return on marketing investment for brands or retailers, are poised for growth.  I believe that the best solutions will take an integrated view to web and mobile, i.e., standalone mobile apps won’t cut it.  Here are some points to remember that emerge from Google’s new research study “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior:”

• 67% of shopping online is done multi-screen
• 60% of smartphone use is at home
• 79% of tablet use is at home
• Only 30% of shopping on a smartphone is driven by search.  Hence an opening for an new approach to preempt Google from building a dominant approach to smartphone shopping.

Click here for a 34 page pdf of the full study.